Our Mission
To guide children and families on a journey of emotional awareness, connection, and compassion through the wisdom of animals—building strong roots in family and self, and wings to create change for animals and the planet.
We hope to create a world where children grow up emotionally wise, deeply connected, and inspired to act with compassion for all living things.
Where Wild Meets Heart
Founder & Veterinarian
Dr. Tiffany Ruiz
Hi, I'm Dr. Tiffany Ruiz!
I am a passionate veterinarian, author and mother of two -- and the founder of Wild Wisdom. Like you, I wanted to raise kids who are kind, connected, and in tune with their feelings — but most emotional learning books didn’t resonate with my own children. So I created Growing Wings & Roots, where animal-loving kids learn about themselves by learning about animals.Here, children discover emotional wisdom from elephants, teamwork from African wild dogs, and the beauty of differences from penguins. Along the way, they build emotional resilience, strengthen family bonds, and deepen their connection to the Earth and its amazing creatures.
Wild Action: Real-World Kindness Projects
Inspire Kids to Take Action
Every box includes a Wild Action Card—real steps your child can take to help animals, the planet, or others in need. From writing a letter to donating old towels to a shelter, these acts of kindness turn empathy into action.
The Heart Behind It
Compassion-Fueled. Conservation-Inspired.
With Wild Wisdom is grounded in the belief that what we love, we protect. That’s why we donate a portion of every sale to wildlife rescue and emotional education initiatives.
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10% of profits support wildlife rehab and conservation
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All stories are based on real animal behavior
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We use eco-friendly packaging whenever possible